CLEP* Study Guide

Principles of Marketing

The only study guide that teaches you what you need to know to pass the Principles of Marketing exam (with no prior knowledge needed), and is constantly updated based on student feedback to guarantee you the best possible results.

About the CLEP* Exam

The Principles of Marketing CLEP exam is designed to test the student on the material covered in a typical undergraduate introductory college course on marketing. InstantCert's course for this subject will quickly bring you up to speed on the various aspects of marketing, such as marketing strategy planning, consumer and organizational markets, the marketing mix, etc.

Topics Covered in this Course

Role of Marketing in a Firm
Marketing concept
Marketing strategy
Marketing environment
Marketing decision system
 Target Marketing
Consumer behavior
Segmentation
Positioning
 Marketing Mix
Product and service management
Branding
Pricing policies
Distribution channels and logistics
Promotion
Marketing application in e-commerce

Customer Test Results for this Exam

1351 users submitted test results since January, 2006.
1306 of those users reported a passing score (97%).

Below are ten of the most recent user-submitted test results. These are unfiltered, real results that were submitted by InstantCert students:

Date of ExamResultScore
Nov 14, 2024passed69
Oct 15, 2024passed59
Sep 23, 2024passed50
Sep 20, 2024passed74
Sep 16, 2024passed66
Aug 1, 2024failed48
Jul 25, 2024passed61
Jul 22, 2024passed60
Jul 21, 2024passed62
Jul 8, 2024passed52
Live, unfiltered results posted by InstantCert students

Practice Tests Now Available!

In addition to our flashcard-based study guides, we now also offer full-length practice tests for this subject. Click here to see more details on our Principles of Marketing CLEP Practice Tests.

Try this Study Guide at NO Risk

Our Principles of Marketing CLEP Study Guide is covered by our 30-Day Risk-Free Unconditional Money Back Guarantee. Sign up now and put it to the test. If you don't like it, get your money back, no questions asked!

* CLEP is a registered trademark of the College Board, which was not involved in the production of, and does not endorse, this product.

Our Study Guide:

- 336 flashcards with detailed explanations.
- Updated "Insider" tips from other students.
- NO prior knowledge required.
- 100% online. Start studying instantly.

CLEP Practice Tests

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