InstantCREDIT Course
Principles of Marketing
This course takes a look at marketing, from both the strategic and tactical aspects that businesses must understand in order to address market concerns. It covers the high level theories of marketing, and then describes the more focused strategies and tactics to build a strong marketing mix, centered on the “4 P’s” of product, placement, promotion and pricing.
At a Glance
Course Value: 3 Credit Hours
Course Level: Lower-Level Undergraduate
Course Length: 53 lessons
🗎 Download Syllabus in Word Format
Course Level: Lower-Level Undergraduate
Course Length: 53 lessons
🗎 Download Syllabus in Word Format
Course Outline
Click on a chapter name below to expand and see the lessons contained in that chapter.
Ch. 1: An Overview of Marketing- 2: Differences Between the Sales and Market Orientations, and Why Study Marketing
- 4: The Marketing Plan
- 5: The Final Components of the Marketing Plan
- 7: Ethical Behavior in Business
- 8: Corporate Social Responsibility
- 10: Population Demographics
- 11: Ethnic Demographics
- 12: Economic Factors, Technology and Innovation
- 13: Political, Legal and Competitive Factors
- 15: The Global Market External Environment
- 16: Global Marketing and the Marketing Mix
- 18: Consumer Buying Decisions, Involvement and Decision Making
- 19: Cultural and Social Influences on Consumer Buying Decisions
- 20: Individual and Psychological Influences on Consumer Buying Decisions
- 22: Categories of Business Customers and Business Versus Consumer Markets
- 23: Business Products & Business Buying Behaviors
- 25: Segmenting Consumer Markets
- 26: Steps and Strategies for Segmentation of Business Markets
- 28: Technology, Competitive Intelligence, and Market Research
- 30: Product Branding, Packaging, and Warranties
- 32: Product Success and the Product Life Cycle
- 34: The Services Marketing Mix
- 35: Services Marketing and Global Issues
- 37: Key Processes of Supply Chain Management
- 38: Sustainable Supply Chain Management and Trends
- 39: Marketing Channels
- 41: Retail Operations, Strategies, and Additional Issues
- 43: Promotional Goals and the Promotional Mix
- 45: Media Decisions in Advertising
- 46: Public Relations and Sales Promotions
- 48: The Selling Process
- 49: Sales Management and Customer Relations Management
- 51: Social Media Tools and the Social Marketing Plan
- 53: Setting Price, Legal Constraints, and Pricing Tactics
Course Requirements
All of our courses are scored on a 1,000 point scale. You must accumulate a total of 700 points in the course to pass the course. Below is the breakdown of how points are allocated:
| Study Questions | 300 points |
| Graded Exam #1 | 100 points |
| Midterm Exam | 200 points |
| Graded Exam #2 | 100 points |
| Final Exam | 300 points |
For additional details on the assignments, exams, and retake policies, check the syllabus for this course (link provided near the top of this page).
Exam Proctoring
The Final Exam for this course is administered in conjunction with a 3rd party online proctoring service, PSI Services' RPNow. RPNow proctoring allows you to take the exam on a desktop or laptop computer from anywhere you have internet access at any time, no scheduling required.
Proctoring costs $15 (paid directly to PSI Services at the time of the exam) and is ONLY required for the final exam.
Earning Credit for this Course
This course has been reviewed by ACE Credit and is recommended for 3 lower-level credit hours. Upon successful completion of this course, it will be added to your ACE transcript which is then sent to your school to be evaluated for transfer credit.
Getting Started
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